Step 1

Creating your Launch Campaign

A short Guide

Launch Campaign Page Template

1. Build your Project

Your project can be almost any kind of product or service as long as you can sell it online. Here are just some of the examples:

  • Physical Products: books, handmade gifts, custom sneakers, T-Shirts, bags, phone cases
  • Digital Products: ebooks, courses, blogs, startups, online shops
  • Services: graphic design, web development, app development, voiceover, drawing, video editing

How much time should I spend on building my Project before I post it on thisismyLaunch?

It depends, but a couple of weeks should be more than enough for most projects. Your project doesn't have to be perfect at this stage, it just needs to have enough core features to attract people and show them what you're working on so they can give you their feedback.

Can I start with just an idea?

Yes, you can start with just an idea and start building your audience even before your project is ready.

2. Create your Launch Campaign

Launch Campaign Page is a page where you tell a story about your project, post images, and video, and offer rewards to early adopters. You can use it to collect feedback, grow your audience using a newsletter service and you can connect it with your website or a third-party platform where you'll sell your product or service after you launch it to the public.

How to fill the Launch Campaign Form

To create your Launch Campaign, click the button at the bottom of this page to fill out the Launch Campaign form and when we approve your project, we'll send you an email with an URL to your Launch Campaign Page.

Title

Your Project's title is the first thing a visitor will see on your Launch Campaign page so make sure it's clear and simple.

Highlights

What is your project all about? What are your project's main features and benefits? Highlights section should answer those questions in one short paragraph, no more than two or three sentences.

Description

Describe your project, write about its features and benefits but most importantly, tell a story about it. What is it all about? How did you get the idea? Who's behind it? Share as many details as you can to get people excited about your project.

Images

When you're telling a story about your product, people will want to see how it's going to look like so share your product's images with them. And if you are launching a service, you can show them a portfolio of your previous work.

Video

We recommend you create a video about your project. It's the best way to show people what you're working on and the story behind it.

Right now, only videos uploaded to YouTube are supported.

Here's how to integrate your video with the Launch Campaign:

  • Upload video to YouTube
  • Open the video's page
  • Click the Share button
  • Copy the video's link (https://youtu.be/YOUR_VIDEO_ID)
  • Paste it into a form when creating a Launch Campaign

Rewards

Rewards are one of the best ways to attract and engage people in your Launch Campaign. People will try your product or service, they will give you feedback and they will spread the word about it. Rewards are also a great way to thank them for their support.

Rewards can be:

  • Special deals like discounts and coupons for your product or service
  • Free stuff like a chapter of a book or a course, free T-Shirts, bags, or stickers

When filling out the form, there are a couple of form fields for every reward:

  • Title - Reward title (example: Get 25% off)
  • Description - Short description of the reward
  • Pricing - Reward can be paid (discount) or free
  • Full price - Full price of your reward
  • Discounted price - Discounted price for people who engage in your Launch Campaign

You can have different tiers of rewards for different types of supporters:

  • People who give you feedback during a Prelaunch phase
  • People who subscribe to your newsletter
  • Early supporters during a Launch phase

If a specific reward is available to only one group of supporters, you should mention that in a Reward Description.

After the Prelaunch phase of your Launch Campaign ends and you move to the Launch phase, you should send your supporters an email with instructions on how to claim their rewards.

Project's Website

If you have a website for your project, insert the URL into a Project's Website form field.

If you don't have a website, you can integrate your Launch Campaign with third-party services like Shopify or Fiverr and sell your product or service on their website. In that case, just post a link to your page on their website.

If you want to sell your product or service on your website, but your website is still not finished, you can skip this form field for now, and send us your website's URL when it's ready.

Feedback

Collecting feedback is the most important thing to do before you launch your project. There are two ways to collect feedback from users:

  • Email - People will send you feedback via email
  • Custom Form - You can create a custom form with polls and specific questions you would like your users to answer using a third-party service like TypeForm and then you can integrate that form with your Launch Campaign.

Here's a guide on how to create a custom form using TypeForm:

Newsletter

You can integrate your Launch Campaign with third-party services to collect emails and start building your audience as early as possible. You can use this feature to keep your subscribers updated on your project's progress and notify them when you launch.

We support newsletter services that allow you to create hosted signup forms.

Here are some of them and guides on how to create hosted signup forms:

After you create your hosted signup form, copy the URL and paste it into a Newsletter URL form field when you're creating your Launch Campaign.

Your Name, Location, Short Bio, Photo

Tell people a little bit about yourself, who you are, and what do you do. You can also upload your photo so people can see the face behind a project.

Your Email

This can be your private email address, it will not be publicly available and we'll use it only if we have to get in touch with you for some reason and to send you a link to your project's Launch Campaign page after we approve your project.

How long does it take to approve my project?

After you submit your Launch Campaign, we have to approve it. This process shouldn't take more than 24 hours.

3. Prelaunch

The goal of the Prelaunch phase is to get feedback on your project. This phase can take anywhere from one week up to two months, it depends on how much time you need to validate and refine your project.

During that time you should get in touch with people you know; family, friends, colleagues, but also you should find a few of your potential customers and ask them to give you their feedback. Their feedback will help you refine and improve your project, it will help you build something people want and help you avoid failure.

If you want to build a website for your project, this is the perfect time to do it.

After you have validated your project, you can move to the Launch phase. To do that, send us an email at support@thisismylaunch.com

4. Launch

The Launch phase is the final step of your Launch Campaign. At this point, your project should be validated and ready for prime time, you should have built a small audience around it and most importantly, you should have the confidence that you've built something people want.

The Launch phase lasts for 10 days.

During that time you should spread the word about your project as much as you can. Ask your supporters from Prelaunch to share your project with their friends on social media, get in touch with media, bloggers, influencers, and everyone else who could be interested in your project, and ask everyone to try it out. Celebrate your launch with special deals and offers to attract more customers and grow your business from there.

Support

If you have any questions or you need any help creating your Launch Campaign, just send us an email at support@thisismylaunch.com and we'll get back to you as soon as possible.